A product launch is not easy, especially when it's going to be for your most intricate item to date. Dango created three watches, all modular and each with its own personality. After a month of pre production we came up with the idea to create multiple sections of content to showcase each of the watches as well as tell the story behind each design. Four production days in four different locations with various talent and terrain with a two week turnaround ensured that we had enough to put this piece together with Dango.