Why Your Company Needs Training Videos

December 29, 2020


Not all training videos are created equal. You immediately know this when you see one and feel engaged and versed at the end vs when you watch one and you’re making jokes about how awkward it was.  

Most people think of training videos as long, cheesy, dry, boring, low production quality, time sucking etc. The truth of the matter is, the overwhelming majority of them are. The simple idea of conveying a story is lost when you’re thinking about teaching someone something. Directors get so focused on explaining all the points it’s easy to forget to take a steps back and realize that a training video can be engaging and educational. 


Videos are essential for a scaling company. Here are the top 5 reasons why I think a company should invest in training videos.   


  1. VIDEOS ARE ENGAGING 

Most people are visual learners. It’s more interesting to watch a video and keep one’s attention over reading documents and long lectures.      


  1. COST EFFICIENT

In the long run and grand scheme of things, it is more cost efficient to create a high quality video for a one time cost video than to keep hiring a trainer to be on site for every training session.  


  1. EASY TO SHARE AND CAN BE ACCESSED ANYTIME, ANYWHERE

All video materials can be shared on the Internet, via anytime, anywhere.  Moreover, you can train team members and large groups remotely from all around the globe.  


  1. THEY ARE CUSTOMIZABLE  

You have full control to create meaningful content for your learners. By combining elements such as storytelling, graphics, animations, music, and etc. you are empowered to be creative and strategic as much as possible.  An “interactive video course” is one great example. 

  

  1. IT IS MEASURABLE 

Because it’s on the web, views and attendance are trackable, giving valuable insights.  


Videos are versatile and can be used for many cases. To name a few:  


  • New team member onboarding 
  • Training on a new skillset 
  • Customer role-play 
  • Update and instruction on new product and services 


They’re not the same boring fashion videos as it once used to be. Scaling companies can definitely benefit from videos, effectively training team members while saving time and money in the long haul.