If you are building a new company or revamping your company’s positioning and branding, a great resource is Andy Cunningham’s book Get to Aha!.

Here at Flipbird Films we’ve narrowed down our 3 big differentiators.

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Storytelling - Who and what the narrative is about

Style - Where creativity and technique intersect

Substance - Why the story matters

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In this interview, Jordan Ching, the CEO of Flipbird Films breaks down the big 3 S’s.

Use these tips on marketing architecture to help build your company’s identity and lastly, remember to always show, don’t tell. 

If you have any challenges telling your brand's story, hit us up.